Over the course of my career, I've led the creation of diverse brand guides. These comprehensive resources encompass origin stories that articulate brand essence, foundational elements to shape brand perception, and visual guidelines facilitating a cohesive brand expression across various assets. In addition to overarching brand guides, I've crafted campaign style guides tailored to individual product campaigns. These style guides serve as creative guardrails for cross-functional teams and foster consistency in the creative development process. I also bring valuable experience in developing and publishing content for Corporate ESG/Sustainability Reports, contributing to a holistic and transparent corporate narrative.