As a pivotal component of Inovalon's expansive rebranding, the redesign of Inovalon.com was executed within a remarkable five-month timeframe. In my capacity as Vice President of Brand and Communications, I orchestrated the collaborative efforts of the content, creative, and digital marketing teams. Our collective goal was to enhance engagement with Inovalon’s SaaS product pages, drive lead conversion, and ensure meticulous brand consistency throughout the entirety of the website, marking a significant stride in reinforcing Inovalon's digital presence. The outcomes included a notable surge in page views by +127%, a +28% increase in average time spent on the page, and a substantial uptick of +123% in marketing qualified leads (MQLs), underscoring the project's significant impact on the company's online presence and business performance.
Inovalon Website
Homepage
Before Redesign
Homepage
After Redesign
Product Page
Before Redesign
Product Page
After Redesign
Titleist Ball Pant 3 Digital Tour Experience
Built on the belief that superior golf balls crafted through advanced processes yield enhanced on-course performance, Titleist has always been a pioneer in innovation, technology, and quality. Embracing experiential marketing, Titleist initially offered in-person tours of their cutting-edge golf ball manufacturing facility. However, the 2020 pandemic temporarily halted these public tours, prompting a transformative response. In January of 2021, Titleist introduced the digital ball plant tour experience offering golf enthusiasts worldwide an exclusive behind-the-scenes look at the making of the #1 ball in golf. Spearheading the content and creative strategy, I collaborated closely with the digital marketing team to refine the UX/UI. The project involved photo and video shoots, scripting, voiceover recording, sound design, and meticulous editing. In 2021, this digital experience had 40K views with an average time spent of over six minutes.
