The benefits of using video as part of the marketing mix can be seen throughout the customer journey. The examples below show a broad range of assets encompassing TV advertising, videos for paid and owned social media, product presentations on the website, and compelling customer testimonials. In each highlighted example, I led the teams responsible for the complete spectrum of tasks, from ideation and scripting to defining the visual approach to overseeing on-site production to managing the intricacies of post-production.