Acushnet Company's unwavering dedication to enhancing the golfing experience is ingrained in its commitment to superior product performance, technological innovation, unparalleled quality, exceptional service, and a profound appreciation for a dedicated, experienced workforce. I played a pivotal role in shaping the creative vision and direction for the comprehensive rebranding of the company's mission, vision, and values. This endeavor culminated in a global launch, reaching over 5,000 employees and solidifying Acushnet's renewed identity across their worldwide workforce.
Acushnet Company Mission, Vision, Values
In March of 2020, the global business landscape underwent a seismic shift, mandating an abrupt transition to fully remote work for companies worldwide. For many, this transition coincided with a complete operational shutdown. As businesses cautiously resumed in-person operations in the spring, Titleist recognized the significance of documenting this unprecedented moment to share with their employees. In my capacity as Senior Director of Creative, I collaborated closely with the Creative Director throughout the entire project, contributing to storyboarding, capturing impactful images and video footage, and skillfully editing the material to encapsulate the unique challenges and resilience of this historic period.