In the world of consumer brands, the importance of product brochures endures, whether in print or digital format. The showcased brochures represent a small segment of a comprehensive suite of marketing collateral meticulously crafted to bolster the sales of Titleist golf balls. As the overseer of this initiative, I directed a talented team of designers, photographers, and copywriters. Beyond managing the creative process, I provided hands-on guidance in shaping layouts and photography, while offering valuable insights on product copy and the overall tone of voice for a cohesive and compelling marketing narrative.